It used to be so easy to snark away here on my blog, but lately I have found it hard going in terms of subject matter. Im not sure if this is because the media is pulling their head in when it comes to alarmist reporting post-Climate Gate, or whether Im easily distractable. In truth, I think it could be a bit of both, there seems to be less blatent idiocy popping up in my news feed (and I do love an easy target), and I keep getting sidetracked by involuntarily picturing my male colleagues sans accoutrements.
Its not my fault, I can't help it. I am attracted to intelligence and self-confidence, which is oft-times in short supply, but seems to be a pre-requisite for doctors. As a medical student, my job is to generally follow along behind the other doctors on ward-rounds, and well, the end result of this is that I seem to find myself looking speculatively at a lot of bums. Even that short Scottish guy. Sorry Mr. Paua.
Anyhoo, about the only thing I could find to talk about is a recent study that worked out that if you frame climate change in terms of a public health risk, it seems to have more of an impact. Researchers discovered that linking climate change with asthma tends to increase the "positive" response from readers, more so than linking it with more remote issues, such as polar bears and the arctic.
Halfway though reading this, I realised that this isn't a health study, this is market research. I should know, because for one brief, poor stage of my life I worked for a market research company doing telephone interviews. (Sorry. To everyone. I'm really sorry. I was scarily good at it, BTW).
This "study" isn't interested in unbiased research into what peoples attitudes are to climate change, you would do that with a focus group or a survey, this study is trying to work out how best to sell us something we may otherwise be reluctant to buy.
Just ewww, frankly.
This will probably annoy the crap out of me for just so long as it takes for me to get distracted by a pathologists abs.
Sorry, what were you saying?
The Misunderstanding of Drought
4 hours ago
You haint been lookin hard enuf.
ReplyDeleteTry Our ABC which has a doom-n-gloom climate story in every 7am bulletin.
And shows on TV about how the lizards are less than they used to be and its all the fault of he evil yoomans. GRRRRRR
You is just getting immune to the BS around us.