The predictable fall-out of 10:10's epic own-goal fail, was that all of their corporate sponsors suddenly went the way of Pierce Brosnan's Remington Steele era chest hair in the 1990's, and just disappeared. Which kind of makes one wonder why on freakin' earth 4 of the major UK medical societies suddenly signed up to their campaign after the 10:10 splatter video?
Seriously. I don't mean to sound indelicate, but f*ck me drunk and bury me pregnant, what were they thinking?! According to the Royal College of Psychiatrist's own website:
The Royal College of Psychiatrists (RCPsych), Royal College of General Practitioners (RCGP), the Royal College of Nursing (RCN) and the Great Ormond Street Hospital (GOSH), have all joined 10:10, mindful of the threat posed by climate change.
The president of the RCPsych, Dinesh Bughra (is his last name really pronounced the way I think its pronounced?), even goes so far to say that living a low carbon life style will cheer you up. On the one hand, he may be right - apparently people in developing nations have historically rated their general happiness as being better than whingeing princesses in developed nations, but they tend to die quicker of really gross things like TB, and childbirth. Its also been put forward that peopled rated their happiness as higher during the world wars due to factors like a united sense of purpose, but in the long run I would counsel against invading Poland as a means of cheering everyone up.
A more recent compilations of studies into mental wellbeing created a global "happiness map", that showed a differing picture, and fairly clearly highlighted that the main predictors of happiness were access to health care, followed by wealth and education.
In Australia, there are longstanding media agreements to not report certain types of suicides and violent crime. It is well known that publicising suicides off of bridges, in front of trains and knife assaults (unless particularly extreme events) increases the number of similar events in the community. Due to this, most people here are happily unaware of the weekly parade of knifings and jumpers unless they work in a health care field, or, like I did 10 years ago, live next door to a train bridge. So if the media would voluntarily censor itself in the name of the greater good, this begs the question of why a national body of Psychiatrists would back an organisation that normalises blowing up innocents, including children, that show deviation from an arbitrary, political party-line.
Physician, for f*cks sake, heal thyself.
* And to think, this man went on to make Lord of the Rings and is now a knight of the realm.